The logo's history (back)
The Cooperative's logo has changed considerably over the years. From a simple signature corresponding to its legal name in 1938, when the Cooperative was known as Société coopérative agricole du canton de Granby, this logo has been gradually revamped, undergoing five other successive changes.
- A simple signature corresponding to the Cooperative's legal name is used.
- A symbol reflecting the cooperative aspect of the organization through links surrounding a three-leaf clover evoking quality, economy and service.
- A diagonal arrow representing the ideology of the Cooperative from the farm to the table.
- The legal name is shortened to Coopérative agricole de Granby.
- A new more modern signature is adopted.
- The symbol undergoes a major change: the G in Granby is accentuated and the A printed upsidedown to form the head of a cow, the basis of dairy industry. The C stands for Cooperative.
- The signature is revamped.
- Major change: a more contemporary symbol and two official colours are adopted.
- Beyond its resemblance to a delicate flower, the symbol presents four loops or milk drops corresponding to the four steps in the life of a dairy product: production, processing, distribution and consumption.
- The logo is refined and simplified while preserving the distinctive components of its last signature.
- The colours are spruced up but the pink shade is now associated with consumption.
The essential components of the previous signature have been maintained - in keeping with Agropur's values and mission - but updated. Although the four milk droplets representing production, processing, distribution and consumption remain, the logo itself has been refined and simplified. The distinctive four milk droplets still illustrate Agropur's participation in the four links of the food chain, and reaffirm its cooperative difference.
The colours have been slightly modified. The signature is now dominated by a new dark blue colour, which connects the symbol to the name. The word Agropur, which used to be written in pink, is now in blue. The exclusive use of the pink colour for the consumption droplet expresses with conviction the importance given to the consumer. The pink colour inside the symbol has been retained while adopting a brighter, livelier shade in order to distinguish Agropur from other industry players.
Friendlier and more spontaneous, the typography has been slightly modified to show that the Cooperative embraces the world without changing its personality.