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iögo and Natrel make the list of Quebec’s most influential brands


According to a survey conducted by Ipsos, in cooperation with Infopresse, two Agropur brands, iögo and Natrel, have joined the ranks of Quebec’s most influential brands. The poll of 2,000 Quebecers rated 45 brands on five influence metrics: engagement, trust, presence, innovation and social responsibility.

This year, iögo was in 20th spot, up from 58th position last year (when the list included 100 brands). Natrel made its first appearance on the list at number 28.

Clearly, our brands are resonating with Quebecers! For the full list, see the article (in French) at