iögo launches new "It's all good" campaign
iögo has unveiled a new campaign revolving around Canadian boldness and authenticity. Under the slogan “It’s all good,” it encourages consumers to defy convention: the campaign promotes iögo yogurt, including the new Fruit on the Bottom line, through entertaining stories about people who dare.
“This is the first time iögo has worked with the lg2 agency,” says Jennifer Beauchamp, marketing for iögo and Olympic at Agropur. “We took the opportunity to renew our conversation with consumers and catch their attention by taking a different, more assertive tone. iögo, a yogurt created by Canadian dairy farmers who are proud of their roots and care about the quality of their product, is tipping its hat to the bold decisions Canadians make every day.”