Agropur Unveils New Packaging for Natrel and Regional Brands

Agropur is proud to present the recent re-design of packaging for our Natrel products and regional brands, such as Québon (Québec), Sealtest (Ontario), Island Farms (British Columbia) and others.

This revitalization brings a breath of fresh air while highlighting our recognized expertise and the positive impact of the Cooperative in our communities. The new packaging prominently features this local commitment, reaffirming the values of our cooperative model and desire to help build a better world.

"The evolution of our packaging is part of a strategic approach aimed at reconnecting with today's consumers. We want our strong brands to remain an essential choice for both our customers and consumers, and to be recognized for their excellence and commitment to quality and the communities where they are present," says Marie-Josée Létourneau, Director of Marketing, Innovation, and Development – Fresh Products.