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Natrel featured in report on neuromarketing

Banc Public

The Télé-Québec program Banc public looked at how neuromarketing is used to help understand consumer behaviour.

Caroline Losson, Vice-President, Marketing, Agropur Canada, and Sophie Deschamps, Director, Marketing, Agropur Canada, were interviewed about how neuromarketing is used to confirm or reject the marketing team's hypotheses about the most effective words to use in advertising for the Natrel brand.

Check the TV schedule to catch a rerun or stream the interview or the entire show on Télé-Québec's site (in French only, Internet access required).