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Discover Institut Pacifique on more than 3.5 million Québec milk cartons!

Montréal, July 3, 2014

This summer, over 3.5 million Québon milk cartons will bear a message from the Institut Pacifique (Pacific Path Institute), encouraging Quebecers to discover the organization, a genuine pioneer in the prevention of violence and bullying in Quebec.

Born of the recent collaboration between the institute and Agropur, the initiative is designed to promote the Institut Pacifique mission to a wide audience as well as to raise funds. Firmly established in schools and childhood education centres, the Institut Pacifique has trained over one million young people in mediation and peaceful conflict resolution in Quebec and elsewhere.

“The Institut Pacifique is doing extraordinary work and it deserves recognition. In just the past year, the organization has launched two projects that demonstrate its sensitivity to the concerns of young people nowadays,” said Yves Charbonneau, Vice President of Sales for Agropur’s Division Natrel. “One of the programs deals specifically with conflict resolution in a context of cultural diversity, while the other is a joint initiative with other organizations to fight cyber-bullying.”

The Institut Pacifique has worked in conjunction with schools for the past 37 years, providing Quebec youths with learning environments that are free of violence and bullying thanks to its numerous programs, such as Vers le pacifique (towards peacefulness) and Différents, mais pas indifférents (different, but not indifferent).”The children we have trained in the past are now adults who are helping change Quebec society through their knowledge of peaceful conflict resolution,” said Shirlane Day, Executive Director of the Institut Pacifique. “With this campaign, we hope to reach the largest number of people possible and share our approach.”

Fundraising campaign: goal exceeded!

The Institut Pacifique is proud to announce that it has exceeded its annual fundraising goal of $275,000. “This year, the organization collected $278,375 in donations, thanks to the generosity of many donors and the commitment and hard work of the members of the campaign committee and Honorary Chair Yves Charbonneau,” said François-Pierre Le Scouarnec, Ph.D., President of the Institut Pacifique. “Our heartfelt thanks go out to them.”

“These funds will help us give thousands of young people tools to manage their conflicts. In this way, we support their growth and prevent issues with violence in our society,” said Ms. Day.

To make a donation to the Institut Pacifique, dial 514 598-1522 or go to the organization’s website at

About Agropur

Founded in 1938, Agropur is an important player in the North American dairy industry. With sales of more than $3.8 billion, the Cooperative is a source of pride for its 3,445 dairy producer owners and 6,500 employees. Agropur processes more than 3.4 billion litres of milk per year in its 32 plants across North America and boasts an impressive line of products that includes such prestigious brands as Natrel, Québon, OKA, Farmers, Agropur Signature, Central Dairies, Agropur Grand Cheddar, Sealtest, Island Farms and the Ultima Foods joint venture’s iögo and Olympic brands.

About the Institut Pacifique

The Institut Pacifique is a not-for-profit organization founded in 1976 dedicated to developing, implementing and promoting conflict resolution skills and prevention of psychosocial problems among children, youths and adults. Its mission is to fight violence by promoting peaceful behaviour.

The conflict resolution programs run by the Institut Pacifique are introduced in nearly 500 schools per year, primarily in Quebec but also elsewhere in Canada, as well as France, Belgium, Lebanon, Bolivia, Switzerland and the United States. UNESCO has underscored the quality of the organization’s programming by including it in its patronage program.


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Institut Pacifique


For more information:

Diane Jeannotte    / Diep Truong

514 772-8019       / 514 524-7348

[email protected] / [email protected]