The iögo brand launched in 2012 has reinvigorated a Canadian yogurt market previously dominated by the big guys.

From June 26th to July 2nd, visit our Facebook Cheese Bar by Agropur page and share in large numbers!

From June 15 to 18, Agropur and its brands Natrel and OKA were well represented at the biggest restaurant festival around the globe: Taste of Toronto.

BiPro is introducing a new protein water flavor in the United States for the spring season: Berry Burst!

A new television commercial for the OKA brand hits the Canadian airwaves from coast to coast in the spring as part of Agropur’s strategy to develop strong top-of-mind brands.

In an effort to expand to the health-conscious California market, BiPro has partnered with two professional basketball players based in Los Angeles: Brandon Ingram and Larry Nance Jr.

To mark the first year of the partnership, the skating rink at the Old Port will be redubbed the Natrel Rink and product tastings will be offered in a warm and fuzzy Natrel ambiance.

A foodie’s journey of discovery

Lactose-free butter and organic butter with sea salt in a 250g package will be available soon in Quebec and Ontario. Lactose-free butter will also be sold in the Atlantic provinces.

Already having a product appreciated by lactose intolerant consumers, Natrel took the time to deeper evaluate the needs of this segment. Following this evaluation, it has encouraged us to enhance the product, so it can…